brandsplaining: why marketing is still sexist & how to fix it by Jane Cunningham & Philippa Roberts

57th book of 2021

Reading period: July 06th 2021 – July 11th 2021

Summary

Brands profit by telling women who they are and how to be. 

Now they’ve discovered feminism and are hell bent on selling ‘fempowerment’ back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs – in all forms – are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and – at last – sexism-free.

Rating

None

Review

It was an interesting book, and I had a great time reading it and discover new things.

I was afraid at the beginning that it will be difficult to understand as it’s a business subject book, but no. Everything is well explained, and the writing is easy to understand.

Also, I liked how the sexism in marketing is explained; you have how it starts to exist and how it continues through a new form, but still there. Also, you have solutions to change it, which can be helpful when you start your brand and don’t want to be sexist but don’t have any idea on how to do it.

You understand that the way brands see women needs to be challenged regarding their marketing because it has an impact on how we see women in our societies.

Marketing is a subject that I studied at uni, but we never challenged it. This book does it well.

Liz.